What does "Healing OURTH"
mean to US?
Everything we build solves a real environmental problem right at core
OURTH aims to build the world's most trusted climate-tech ecosystem that makes sustainable living affordable, accessible, and actionable for every citizen, every business, and every community—creating a Clean, Green, Single-Use Plastic-Free Bharat, and inspiring the world to heal OURTH together.
What is Healing OURTH?
Our Founder's Vision
After spending nearly three decades working across global paper, plastic, packaging, nonwoven and recycling industries, I witnessed the environmental damage caused by single-use plastics firsthand.
I realized that despite billions being invested in recycling and waste management, the core problem remained unchanged: we continued producing disposable products that were never designed for sustainability. Most sustainable alternatives were expensive and targeted only a small premium market.
Millions of tea vendors, food stalls, temples, schools, and ordinary families were left with no practical, affordable option.
Healing OURTH was founded to solve this gap.
Replace single-use plastic at the source with affordable, scalable, truly sustainable alternatives while empowering businesses, communities, and governments to transition toward a circular economy.
How else you can help earth with?
The Harit Bharat Movement is India's national push for environmental sustainability, deeply rooted in the country's National Action Plan on Climate Change (NAPCC).
The NAPCC Connection
- Core Foundation: The movement directly supports the NAPCC, which is India's master plan to combat climate change while maintaining economic growth.
- Green India Mission (GIM): This is one of the eight core missions under the NAPCC. It serves as the primary engine for Harit Bharat by focusing on restoring degraded forests and increasing India's forest cover.
- Carbon Sinks: Under the NAPCC framework, Harit Bharat initiatives help India meet its international climate goals by creating massive natural carbon sinks through afforestation.
Key Pillars
- Mass Afforestation: Scaling up tree-planting drives like the public "Ek Ped Maa Ke Naam" campaign to meet NAPCC forest targets.
- Green Financing: Funding eco-friendly startups and landscape restoration through initiatives like the Harit Bharat Fund.
- Clean Energy: Accelerating the shift to solar power, wind energy, and electric vehicles (EVs) in line with NAPCC's renewable energy goals.
- Digital Tracking: Using the Harit-Sankalp platform to transparently track seeds and nursery management for national conservation.